Releasing music independently has never been more accessible or rewarding. In 2024, the landscape for indie recording artists is vibrant and full of opportunities. With the right strategies and tools, you can successfully release your music without the backing of a major record label.

Here's a step-by-step guide to help you navigate this journey.

1. Create High-Quality Music

Before anything else, ensure your music is polished and professional. Invest in quality recording equipment or book time in a reputable studio. If you're not confident in your mixing and mastering skills, hire a professional. Your music should be sonically competitive with tracks produced by major labels.

This step is crucial; no amount of marketing can compensate for poor sound quality.

2. Build Your Brand

Your brand is your identity in the new music industry. It's how fans perceive you and your music. Start by defining your unique sound and image. This includes your music style, visual aesthetics, and overall artistic persona. Consistency across all platforms—social media, website, album artwork—helps in creating a strong, recognisable brand.

3. Utilise Social Media

Social media is a powerful tool for independent recording artists. Platforms like Instagram, TikTok, Twitter, and Facebook allow you to connect directly with your audience. Share behind-the-scenes content, teasers of upcoming releases, and engage with your fans regularly.

Consistency is key; post frequently and interact with your followers to build a loyal fanbase.

4. Distribute Your Music

Digital distribution is essential for getting your music on streaming platforms like Spotify, Apple Music, and Amazon Music. Use services like DistroKid, TuneCore, or CD Baby to distribute your music globally. These platforms charge a fee but handle the technicalities of getting your music onto various streaming services, leaving you free to focus on promotion.

5. Create a Promotional Plan

Promotion is critical to the success of your release. Start planning your marketing strategy months in advance. Identify your target audience and tailor your promotional efforts accordingly. Utilise a mix of social media campaigns, email marketing, and collaborations with influencers or other artists. Consider running ads on platforms like Instagram and Facebook to reach a broader audience.

6. Leverage Music Platforms and Playlists

Getting featured on playlists can significantly boost your streams and visibility. Submit your music to Spotify's editorial playlists and use platforms like SubmitHub to pitch your songs to independent playlist curators. Additionally, websites like SoundCloud and Bandcamp can be excellent for connecting with niche audiences.

7. Engage with the Press

Music blogs, online magazines, and radio stations are always on the lookout for new music. Write a compelling press release and send it to relevant media outlets. Building relationships with journalists and DJs can help you gain valuable exposure. Don’t overlook local media, which can be more accessible and just as effective in building your reputation.

8. Perform Live

Live performances are a great way to connect with your audience and gain new fans. Whether it's local gigs, festivals, or live streaming sessions, performing live can help you build a more personal connection with your fans.

Additionally, live shows are an excellent opportunity to sell merchandise and promote your latest releases.

9. Monetise Your Music

Apart from streaming revenues, there are several other ways to monetise your music. Selling merchandise, offering exclusive content through platforms like Patreon, and licensing your music for commercials, films, and TV shows can provide additional income streams. Consider creating unique and limited-edition merchandise to offer something special to your fans.

10. Stay Organised and Professional

Releasing music independently requires wearing many hats—artist, manager, marketer, and more. Stay organised by using tools like project management software (e.g., Trello, Asana) and maintaining a schedule. Keep track of deadlines, promotional activities, and financial records. Professionalism in your interactions with collaborators, media, and fans will help build a positive reputation in the new music industry.

11. Network and Collaborate

Networking is essential in the music industry. Attend music conferences, workshops, and local gigs to meet other artists, producers, and industry professionals. Collaboration can open doors to new audiences and provide learning opportunities. Building a strong network can also lead to valuable advice and support.

12. Adapt and Learn

The new music industry of 2024 is ever-evolving. Stay updated on the latest trends, technologies, and marketing strategies. Be open to feedback and willing to adapt your approach based on what works and what doesn’t. Continuous learning and improvement are key to long-term success.

Final Thoughts

Releasing music independently in 2024 is a challenging but rewarding endeavour. With the right approach, you can build a sustainable music career on your own terms. Focus on creating great music, building your brand, and effectively promoting your work. Stay organised, and professional, and always be open to learning and adapting. Your passion and persistence will be your greatest allies on this journey.

If you need help releasing and promoting your music in 2024 – get in touch with Tryfan Music and book a FREE 15-minute discovery call.

You can also download The Recording Artist Toolkit to Learn the 6 Steps to Become a Successful
Independent Recording Artist in 2024.